Why retailers stop selling online: the hidden cost of e-commerce

Free delivery and returns are unsustainable for many entrepreneurs, who are turning away from offering online shopping

As the fastest growing retail market in Europe and North America, e-commerce is seen by many as essential for business success. At Christmas in particular, 73% of UK consumers will buy gifts online – that amounted to £24.4bn in 2015.

For many small businesses, e-commerce has allowed them to explore new markets and enabled significant growth. But for some, online trading hasn’t been plain sailing.

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Source: Guardian