Entrepreneurs must sometimes be creative to beat the competition. We speak to four who found that tenacity pays off
When Jane ni Dhulchaointigh invented Sugru, a mouldable glue, back in 2009 she set high expectations. “Our dream for Sugru is that it becomes something like Sellotape or Blu-Tack, which is in everyone’s kitchen drawer,” she says. With this in mind, ni Dhulchaointigh knew she had to quickly build Sugru’s profile. When the brand scored B&Q as a stockist in 2011, she came up with an unorthodox way of meeting the store’s sales target.
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Source: Guardian