A spoonful of sugar brings out the high notes, while some beers have an indie sound, we hear how businesses are experimenting with sensory connections
Ever wondered what your favourite beer sounds like? If you have a sweet tooth it might be a soprano’s ballad, if you prefer sour tastes a baritone could be the better match.
Such connections between our experience of flavour and sound have been revealed through a growing area of research in which neuroscientists, businesses and artists are working together.
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Source: Guardian