The UK’s food and drink industry has fired a warning shot over Brexit, arguing prices will rise and choice will fall without access to EU workers.
Source: Sky Business News
Category Archives: Services
Put Christmas sparkle into your social media marketing campaign
Small businesses may lack the marketing budget of big brands, but can use festive imagination to reach new customers
Christmas marketing campaigns by the major retail brands have become more elaborate by the year, with social media now playing an integral part. The latest John Lewis ad, featuring Buster the Boxer and a host of wild animals trampolining, has been named the world’s biggest Christmas TV ad on YouTube. It used Snapchat to drive the campaign and is currently one of the most shared ads on social media. Snapchat users are given the opportunity to add a lens to a photo of themselves that transforms them into Buster the Boxer.
As a small business owner it’s easy to feel disheartened; with limited marketing budgets, they cannot compete with the big brands. However, as Ben Storey, founder of Digital Storey points out, rather than trying to emulate them, they should learn from them, and then build their own successful seasonal social media campaigns.
Continue reading…
Source: Guardian
Food industry warns of higher prices without EU workers
The UK faces higher food prices without continued access to EU workers, 30 trade associations have warned.
Source: BBC
Starbucks co-founder: 'We thought we'd have a couple of stores'
Zev Siegl on kickstarting the coffee movement, why he has no regrets about leaving the company, and his passion for mentoring startups
My friends Gordon Bowker, Jerry Baldwin and I used to throw around terrific ideas for businesses; we wanted to make a change in our lives [Siegl was a history teacher] and do something that could have impact and be meaningful. We began meeting every few weeks to kick around ideas and one day when we were having lunch we ordered an espresso, which turned out to be really bad.
Continue reading…
Source: Guardian
M&S defends bosses bonuses from union anger
The shop workers’ union has accused Marks and Spencer of further damaging relations with its staff over a bonus incentive scheme for top bosses.
Source: Sky Business News
Courtside gambling ads dumped from Australian Open
Controversial courtside ads for William Hill will not be featured at next month’s tennis tournament.
Source: BBC
Councils make extra £60m from parking charges and fines
The money generated by councils in England from parking operations has risen by 9% in a year, research finds.
Source: BBC
Australia's richest woman Gina Rinehart to buy Kidman estate
Australia approves the sale of its largest private landholding, the Kidman estate, to Gina Rinehart.
Source: BBC
The hopping robot and other tech news
BBC Click’s Nick Kwek looks at some of the best of the week’s technology news
Source: BBC
Spot the difference
Online ads can be irritating and irrelevant, so can technology help them become more targeted?
Source: BBC
