Small businesses may lack the marketing budget of big brands, but can use festive imagination to reach new customers
Christmas marketing campaigns by the major retail brands have become more elaborate by the year, with social media now playing an integral part. The latest John Lewis ad, featuring Buster the Boxer and a host of wild animals trampolining, has been named the world’s biggest Christmas TV ad on YouTube. It used Snapchat to drive the campaign and is currently one of the most shared ads on social media. Snapchat users are given the opportunity to add a lens to a photo of themselves that transforms them into Buster the Boxer.
As a small business owner it’s easy to feel disheartened; with limited marketing budgets, they cannot compete with the big brands. However, as Ben Storey, founder of Digital Storey points out, rather than trying to emulate them, they should learn from them, and then build their own successful seasonal social media campaigns.
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Source: Guardian