Charm and self-belief comes easily to some, but all entrepreneurs can teach themselves to win over clients and attract new customers
What do entrepreneurs Oprah Winfrey, Richard Branson and Elon Musk have in common? Apart from their huge net worth, they are all highly charismatic. But what exactly is charisma?
The charismatic can infect others with their own enthusiasm. They convince us, not only of their own self-belief, but make us feel more confident in ourselves too. As an entrepreneur, charisma is a winning formula for your personal brand. If you exude self-belief, angel investors, prospective clients and the press will see your potential and be more inclined to invest in your story.
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Source: Guardian