Launching in November, the Amazon Academy will offer SMEs advice on boosting revenue, reach and productivity
For many small businesses, e-commerce can be a daunting prospect. Whether you’re selling your products domestically or internationally, keeping up with rapidly-changing technologies – and the often slow day-to-day process of driving traffic to the site – can prove a burden on cashflow and strain time-poor companies.
Yet e-commerce regularly outperforms every other channel, in almost every sector (pdf), and SMEs who are able to navigate the fast-paced world of e-commerce can reap huge rewards. But how can a small enterprise make it work affordably?
Continue reading…
Source: Guardian