Businesses are finding opportunities to work with top galleries – and nurturing novel forms of creative collaboration
The work of famous artists is recreated in many forms: postcards, placemats, scarves, tea towels – and now, in a more contemporary twist, stretch leggings. If you’re a fan of Van Gogh’s Sunflowers or A Wheatfield, with Cypresses, or even Bosschaert the Elder’s A Still Life of Flowers in a Wan-Li Vase, you can now stride out, colourfully adorned in one of the world’s greatest paintings.
The leggings are the result of a collaboration between the National Gallery, where all three canvases hang, and specialist designer-manufacturers Wild Bangarang. The company also makes a range of much sought-after World of Warcraft clothing, in partnership with the game’s original artists.
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Source: Guardian