Provided customers are nurtured throughout the year, seasonal business doesn’t have to end when the Christmas lights come down
What could be more Christmassy than a plum pudding, sitting plumply in its shiny red wrapper on a supermarket shelf from pretty much right now until 24 December? But as it drops with a satisfying thud into the bottom of your shopping trolley, have you ever thought what the maker of that plum pudding did for a living the rest of the year?
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Source: Guardian