Perfumer Jo Malone MBE on finding her groove again after a five year hiatus, and how creativity strikes when you least expect it
I know how a business is run but that’s not what I enjoy. My husband and I have been business partners for a long time. He does the left brain, analytical stuff and I do the right brain, creative stuff. A year ago I started to work on both sides of the company [Jo Loves] because it was growing at a rapid rate and it made me unhappy. I’ve since made the decision to just immerse myself in the creative side.
Everyone assumes creativity comes naturally to people. It doesn’t with me. I had to work hard at thinking creatively. It’s a strange sort of process I go through. I get inspired, put myself in the footprints of whatever or whoever has inspired me, and then allow my own creativity and imagination to take over.
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Source: Guardian