When James Dawson tried to find a site to open a wine bar, landlords kept turning him down. So he tried a different tack
“You’ll never raise that much!” This was the response from most of my friends and family when I shared my plans to crowdfund £500,000 to take my wine importing business to the high street.
I’d been importing wines directly from boutique vineyards for five years – selling them to private clients and hosting tastings for corporates. Many of my clients had suggested that a wine bar or shop would be a great way to showcase the wines and connect the winemakers to the customers. So, in May 2014, I looked into crowdfunding and felt that this would be the best way to raise some cash.
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Source: Guardian