'People thought we were geniuses, others hated us'

Cereal Killer founders Alan and Gary Keery didn’t expect their cafe to spark a protest but, undeterred, they’ve taken the brand from London to the Middle East

AK: We were hungover in Shoreditch and thought we just wanted to go for a nice cold bowl of cereal. After Googling “cereal cafe London” we discovered it didn’t exist and then we went home and started talking about what a cereal cafe would actually be like. We were getting so excited about it and thought, “If we’re getting his excited about it then surely other people will.” That was the moment we realised that we need to start this business.

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Source: Guardian