The music service was ahead of its time when it started in 1999 – but the right business model wasn’t easy to find. This year, it finally turned a profit
Dhiraj Mukherjee, co-founder of Shazam, knows better than most that it’s not always helpful to be ahead of the curve.
“People even now say, ‘Oh, it’s a great idea.’ It was way ahead of its time,” he says. “In the end, that was not necessarily an advantage [for me]. Being ahead of the market has consequences as well.”
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Source: Guardian